The Kidpreneur Program is a three-stage business course on paper. Your child starts with one idea and finishes with a customer, a price, a strategy, a logo, a brand voice and a marketing campaign — all of it their own.
3Workbooks · one programme
Why this exists
By fourteen your child can name the parts of a flower and solve for x. Ask them who their customer would be, what it costs to make, or why one shop is busier than the one beside it — and there is nothing to draw on. Not because they can't. Because nobody asked.
Every adult who ever built anything had to learn this eventually. The only question is whether your child learns it at eleven — or at thirty-one.
The programme
Your child picks one idea in the first book and never lets go of it. It gets a customer, a price, a strategy, a name, a logo and a campaign. By the last page it is a real thing.
Problems are everywhere. Your child learns to notice one, turn it into an idea, and find the one person it's actually for.
An idea isn't a business. Here it gets a strategy, a rival to beat, an operation behind it, and numbers that get tracked.
The part almost nobody teaches children. Why Amul feels different from Airtel — and how to build that feeling yourself.
Try one page yourself
Page 44 of Stage 01 teaches the elevator pitch — the sentence every founder needs. Fill the three blanks below and watch it build. Your child does this with their own idea.
I help students who forget their water bottles to remember them every morning by sending a reminder card each week.
That's one page. There are 146 more — and by the end your child has said this sentence out loud to a parent, a friend and a teacher, and written down what each of them said back.
Open the box
There are no passages to memorise and no answer key. Each page teaches one idea and then hands over the pen. Real pages below — tap any one to see it full size.
Stage 01 — The Founder
Stage 02 — The Strategist
Stage 03 — The Brand Builder
The curriculum
Not "learning about business". These are the specific concepts, taught one page at a time, in the order a real founder meets them.
Studied in stage 03
Not logos to copy — feelings to decode. Why one brand says trust and another says fun, and how a name, a colour and a voice put that feeling there on purpose.
After the last page
Six things that exist on paper, in their handwriting, that did not exist before.
From parents who bought it
Meenal VoraAhmedabad★★★★★Books ka approach kaafi practical laga. Sirf business ke words samjhane ke bajay bachche ko problem pehchanna, customer ko samajhna aur solution sochna — sab activities ke through sikhaya gaya hai. Mere bete ko idea wali activities sabse zyada pasand aayi.
Verified buyer
Aditi ChatterjeeKolkata★★★★★Sabse useful baat ye lagi ki concepts bachche ki age ke hisaab se simple rakhe gaye hain. Customer, business idea aur branding jaise topics examples ke saath samjhaye gaye hain. Parent ke liye bhi guide karna aasan ho jata hai.
Verified buyer
Harshita NairKochi★★★★★Pehle mujhe laga tha entrepreneurship bachchon ke liye thoda complicated topic hoga, par activities dekh ke approach clear ho gayi. Meri beti ab ideas likhne lagi hai aur unke baare mein sawaal poochhne lagi hai. Learning ko activity-based rakhna iska sabse strong part hai.
Verified buyer
Devika BansalChandigarh★★★★★Isme sirf “business start karo” wali baat nahi hai. Problem solving, customer needs, ideas aur brand identity — sab step by step introduce kiya gaya hai. Weekend pe bachche ke saath baith ke activities karna ab useful learning time ban gaya hai.
Verified buyer
Rituparna SenBhubaneswar★★★★★Series colourful hai isliye bachcha khud curious ho jata hai, par mere liye important ye tha ki content ke peeche asli skills hain. Idea ko solution mein kaise badalna hai aur logon ki needs kaise samajhni hain — ye achhe se introduce hota hai.
Verified buyer
Order the programme
All three workbooks ship together. Free delivery anywhere in India.
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Pay the rest at your door
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If it arrives damaged, we replace it. Every set is checked and wrapped before dispatch. If a book reaches you torn or with pages missing, send us one photo within 48 hours and a fresh copy goes out.
Before you order
Five to fourteen — but the experience is different at each end, so here is the honest version. A 5–7 year old will love the illustrations, the problem safari and the drawing pages, and will need you sitting beside them for the pricing, competitor and brand chapters. From 8–10 they do most of it themselves and ask for help on the numbers. From 11 upwards they work through all three stages independently. Treat it as a set your child grows through over two or three years, not something to finish in a month.
No. Everything here works on paper with an imaginary idea, and most children keep it that way. What they take away is the thinking — spotting problems, understanding people, working out numbers, explaining themselves clearly. If they do want to run a real stall at a school fair, they'll have a plan ready for it.
English, with short sentences and heavy illustration on every page. All money examples are in rupees, and the businesses in it are Indian — a golgappa stall, a tiffin service, a chai stall, a bookmark shop. A child in an English-medium or semi-English school will follow it comfortably.
Yes, constantly. Canvases, charts, trackers, drafts and drawing frames on nearly every page. They are workbooks, not reading books. If you have two children, order two sets — one set cannot be shared.
At two or three pages a sitting, roughly three to four months for an older child — and comfortably a year or more for a younger one. There is no schedule and no clock. Most children slow down at Stage 02 and speed up again at Stage 03, when the logo and brand pages start.
The ₹99 option books your set now; you pay the remaining ₹999 in cash on delivery, for a total of ₹1,098. The ₹899 option is paid fully online today, saves you ₹200, and gets your parcel packed and dispatched first. The books are identical either way.
Dispatched within 1–2 working days. Delivery usually takes 3–7 working days depending on your pin code. Tracking is sent by SMS and WhatsApp once it ships.
The Kidpreneur Program
Three workbooks, 147 pages, delivered to your door anywhere in India.